What is the purpose of a Liberalization Clause in an insurance policy?

The purpose of a Liberalization Clause in an insurance policy is to expand coverage without raising premiums. This clause is beneficial to policyholders as it allows for the enhancement of policy benefits and coverage terms whenever the insurer introduces broader or more favorable terms to any of its policies. If an insurer develops a new benefit or expands existing coverage, the Liberalization Clause ensures that existing policyholders automatically receive that new benefit without having to pay additional premiums or modify their policies. This encourages customer retention and satisfaction by providing ongoing improvements to coverage.